Edward Bernays And The Red Pill-You Will Never See Media The Same Way Again

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Edward Bernays And The Red Pill-You Will Never See Media The Same Way Again

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Mike Adams, the health Ranger’s opening salvo to his most recent article, Mind control through emotional domination: How we’re all being manipulated by the “crisis of the NOW”, starts like this…

What you’re about to read here is a revealing look at the psychological mechanism presently being used by government and media to achieve near-absolute control over the population. I’m calling the concept the “crisis of the NOW,” and understanding this is a lot like taking the RED pill. The “crisis of the now” involves an incessant, strategic bombardment of the population with a never-ending stream of contrived crises that demand immediate attention in the present.

For most Americans the idea that someone or some group of people are behind the actual creation of news events that are then fed to the mass media distribution machine is delusional and wildly unsubstantiated.

Most Americans have never read about Edward Bernays- the father of modern propaganda or Public Relations, as it became known. Consider the following passage from his book Propaganda written in 1928…

The political leader must be a creator of circumstances, not only a creature of mechanical processes of stereotyping and rubber-stamping. Let us suppose that he is campaigning on a low tariff platform. He may use the modern mechanism of the radio to spread his views, but he will almost certainly use the psychological method of approach which was old in Andrew Jackson’s day, and which business has largely discarded. He will say over the radio: “Vote for me and low tariff, because the high tariff increases the cost of the things you buy.” He may, it is true, have the great advantage of being able to speak by radio directly to fifty million listeners. But he is making an old-fashioned approach. He is arguing with them. He is assaulting, single-handed, the resistance of inertia.

If he were a propagandist, on the other hand, although he would still use the radio, he would use it as one instrument of a well-planned strategy. Since he is campaigning on the issue of a low tariff, he not merely would tell people that the high tariff increases the cost of the things they buy, but would create circumstances which would make his contention dramatic and self-evident. He would perhaps stage a low-tariff exhibition simultaneously in twenty cities, with exhibits illustrating the additional cost due to the tariff in force. He would see that these exhibitions were ceremoniously inaugurated by prominent men and women who were interested in a low tariff apart from any interest in his personal political fortunes. He would have groups, whose interests were especially affected by the high cost of living, institute an agitation for lower schedules. He would dramatize the issue, perhaps by having prominent men boycott woolen clothes, and go to important functions in cotton suits, until the wool schedule was reduced. He might get the opinion of social workers as to whether the high cost of wool endangers the health of the poor in winter.

In whatever ways he dramatized the issue the attention of the public would be attracted to the question before he addressed them personally. Then, when he spoke to his millions of listeners on the radio, he would not be seeking to force an argument down the throats of a public thinking of other things and annoyed by another demand on its attention; on the contrary, he would be answering the spontaneous questions and expressing the emotional demands of a public already keyed to a certain pitch of interest in the subject.

This is really a stunning quote about propaganda techniques because it deals with the manipulation of events as stagecraft for the express purpose of swaying the public. Events and activities must be created in order to put ideas into circulation, however these activities are actually inauthentic, and staged. To the casual observer they appear as organic concerns emanating from other groups or forces in society that demand respect and consideration.

Back in 1928, most Americans would never have dreamed the public stage was co-opted and manipulated in this fashion.

As Adams states, understanding the principles of how to sway public opinion in the masses is like taking the red pill, a reference to the Matrix movie. You will never see the media in the same light again and there is no going back-all events pushed by the media become suspect.

Read Mike’s Article Here: http://www.naturalnews.com/049655_emotional_domination_mind_control_engineered_crisis.html#ixzz3ZxHeoxoW

If you read the article and think Mike is off his rocker, read Bernays’ Propaganda Book for FREE online and then tell me what you think.

Here is a general video about Edward Bernays life and philosophy.

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By | 2015-05-13T15:15:01+00:00 May 13th, 2015|Propaganda Techniques|1 Comment

About the Author:

PropagandaGuard was created for the purpose of alerting citizens to the ever present dangers of propaganda, helping them to recognize and protect themselves and families from its corrupting effects. You cannot protect yourself from things which you are not aware. Understanding does not stem from a simple dictionary or wikipedia definition. In the end, the question you must answer is...Have you made your way out of the Matrix?